10. “Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.” – Rafe Offer
9. “Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” – Geoffrey Zakarian
8. “A brand is a voice and a product is a souvenir.” – Lisa Gansky
7. “When people use your brand name as a verb, that is remarkable.” – Meg Whitman
6. “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” – Mark Cuban
5. “Be your own best customer. Live your customer’s lifestyle.” – Milena Glimbovski
4. “Loyalty is not won by being first. It is won by being best.” – Stefan Persson
3. “You can’t build a reputation on what you are going to do.” – Henry Ford
2. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
1. “You have to stay true to your heritage; that’s what your brand is about.” – Alice Temperley